If you're marketing what everyone
else is selling, content tactic is how you influence people to buy from you.
Content is not just by means of
words on your blog page and throwing up keywords in a half-assed way to trick
search engines. Whilst it’s essential to have an on-point SEO plan, you
simply can’t get by as a clothing business without producing up-to-date
content.
Content comes in all form; written
content, graphics, infographics, videos and the content creation world is
coming up with new habits to connect customers daily. Content engages,
informs, educates, advertises and creates customer reliability. These are
all fundamentals of the customer experience that a clothing vendor strives for.
Here are some content tactics that
will get your vendor noticed.
Blogging
Largely, your blog can work as a center
for your clothing content, prearranged and modernized in such a way that your blog
remains important. Working with keywords and aiming for strong Search
Engine Optimization (SEO) will give you the chance to write your pieces in a manner
that matches what people are searching for by having your source rank high
on their search results.
Blogging gives you the chance to show
up as a professional in your field or section of the clothing industry. As a clothing
vendor, it can serve as a place to share best practices for cloth retail. It’s
also a platform to share latest and up-and-coming information about the clothing
industry, and the ways you’re working to make your own impact.
With so much information being
developed about clothing, there is a need for correct, honest and creative
information for people interested in clothing and what you offer as a vendor.
Infographics
About 65 percent of people are
visual learners, meaning that they take in information through graphics,
illustration and photos rather than large blocks of texts. This means that
in addition to your blog tactics, you should have a graphic alternative to have
room for visual learners.
An infographic is a great way to teach
your followers, convey vital information and, if done right, create more leads
and potential customers for your business. Good infographics provide worth
to the customer, add to the existing knowledge base on the internet and be applicable
to the audience you’re trying to engage into your clothing business.
Graphics
That old proverb that a picture is
worth a thousand words is pretty true. These days, it takes less than three
seconds for people to decide whether they want to engage with the online
component of a business. If you fail to engage your potential customer within
those first seconds of your page loading, you could potentially lose them
forever.
Pay attention to the graphics you
are using. Your content won’t be new if you’re relying on the “available for
reuse” photos that you can get through a Google search. Obtain a subscription
to a stock photo website like Shutterstock or iStockPhoto, or use tools like
Pixabay where you can have access to great photos if you credit the artist.
Social
media
Your clothing company will fall into
stupor if you’re working in the clothing space but aren't active on
social media.
There is a 24/7 “discussion” around clothing
on social media. If your vendor hasn’t taken on a full social media tactic,
what are you waiting for? Twitter, Facebook, Instagram, Snapchat and
LinkedIn are the places where you can engage in the clothing conversation any
time of the day.
Your vendor should also be putting
out fresh content daily to keep your relevance noticeable and your customer
base engaged. Just make sure you’re keeping up with the marketing and
advertising regulations in your state or jurisdiction and each platforms terms
of service requirements with your social media practices.
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