Being a blogger seems like something everyone is either doing, has tried (and given up), or is planning to do. To be frank, it’s not as easy as it seems. Or let’s say becoming a successful blogger is not as easy as it may seem.
Simply putting together a website doesn’t suffice. Okay, I’m not saying that, that is easy either! Nevertheless, in order to be a successful blogger, you need to pay attention to a lot of things that really matter.
So, all those who are planning on (or have already tried and failed at) becoming a successful blogger, it is essential for you to know these mistakes that new bloggers make and go downhill with their site. Understanding these mistakes will allow you to avoid them in future, or at least know exactly where you went wrong.
1) The Domain-Less Site:
Have a professional domain that serves as an identity for your site. By owning a domain, means it is a serious business and it’s not any random site that you decided to create just because it’s free.
2) The Overly-Complex:
Try not use sentences like, “the armament about this time gave a estimable solemn of his oath to assertrigorous justice against offenders” (or other similar sentences you’ll find on www.yourdictionary.com).
The site audience is usually a sizeable one and using such complex language will only reduce the traffic. The best bloggers try to make complex concepts sound as easy as possible. Sounding complex is not similar to “intelligent” or “stylish” unlike what many people mistakenly assume.
3) The Daily Diary:
Your site should be all about you. It can be, but only if the “you” in your posts somehow benefit your audience. It may be tempting to create a new, free site and pour in all about your opinion, thoughts, stories, and personal experiences.
However, your site won’t be a hit if it doesn’t assist your audience in some way. In other word: your site is not your personal diary. Bloggers should learn to ask themselves: What’s in it for my readers?
Talking about yourself and your personal experiences is good enough if it adds some excitement and personality to your posts. Keep in mind though, that it must be useful and helpful to your audience as well.
4) Overly-Optimized SEO:
Nobody likes reading a paragraph similar to this one,
“We will sell the best kitchen appliances you can find in New Hampshire. For all you who live in New Hampshire and need kitchen appliances, contact the NH Kitchen Appliances, LLC. You are sure to find a great variety in kitchen appliances here”.
Great, but try not to sound like a tape stuck in one place. Over optimization never works, but always end up in a penalty. So, basically you stuff the same keyword again and again and again (okay, I’ll stop).
If the intention of your site is to focus on SEO and not “helping your readers” you might make it to the top of Google results; however it won’t be very popular among the audience and it won’t stuck on the first page of the SERP for very long. In the end, it is likely to get penalized and get thrown into the bin.
5) The Generous All-Embracer:
This one shouldn’t come to you as a bombshell. Your site should have a specific reason to it. You might be feeling a little “big-hearted” and trying to come up with something that is for anybody and everybody. However, that tactic won’t work for long. Your site will end up becoming meaningless and in fact, reducing the audience.
First try to understand your audience once you have decided on a purpose (a niche). What are the problems they will be facing? What are their needs and wants? What kind of information will they be looking for? Direct your information and language to them. A site that ends up being nonspecific will certainly be a shattered attempt.
All in all, it is best to make your site as helpful and useful as possible. Don’t forget the tidbits (length, quality, search ability, structure, etc). If you win your audience, you’ll also win it with Google. You win both, you’ll have traffic rolling in and making your site a big hit.
What’s your take on this?
This post was written by Alan Wilson. He is an experienced and passionate writer currently working for Essay Avenue that provides Online Essay Writing Help to students for better academic grades.
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